Ideate: Process overview
Step 1 (Introduction):
15 min- Introductions by moderators
- Review of ideation ground rules
- Opening Remarks
Step 2 (Purpose):
- 15 – 20 mins
- Clearly state the purpose, goals and expected outcomes of the ideation session.
Step 3 (Mindmap):
- 30 – 120 mins
- Ask each group to create a mindmap starting with a main headline problem statement
- Groups will then add items that contribute to the core problem statement
Step 4 (Review):
- 30 – 90 mins
- Review and outline the most impactful contributors and present
Step 5 (Personas):
- 30 – 120 mins
- Each group to create a persona that represents a user or stakeholder of the app
- They will be asked to draw their persona as well as
- Sketch out each step of the “day in the life” of the persona showing impediments based on mind map
Step 6 (Present):
- 30 mins
- Each group to present their persona and reveal how impediments affect their daily routines by describing a day in their life.
Step 7 (Features):
- 30 – 60 mins
- Each group to write up features they believe the app should include based upon the two previous exercises (one idea per sticky)
Step 8 (Categorize):
- 30 – 45 mins
- Organize and group sticky notes into categories
- Participants to individually mark their top 3 for each category
- Top selections will define the Minimum Viable Product and less popular selections will be placed in the backlog
Continue to the Prototype section to learn more about the Design Thinking process.