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Ideate: Process overview

First Post It
Step 1 (Introduction):

  • Time icon 15 min
  • Introductions by moderators
  • Review of ideation ground rules
  • Opening Remarks
Second Post It
Step 2 (Purpose):

  • Time icon 15 – 20 mins
  • Clearly state the purpose, goals and expected outcomes of the ideation session.
Third Post It
Step 3 (Mindmap):

  • Time icon 30 – 120 mins
  • Ask each group to create a mindmap starting with a main headline problem statement
  • Groups will then add items that contribute to the core problem statement

Fourth Post It
Step 4 (Review):

  • Time icon 30 – 90 mins
  • Review and outline the most impactful contributors and present
Fifth Post It
Step 5 (Personas):

  • Time icon 30 – 120 mins
  • Each group to create a persona that represents a user or stakeholder of the app
  • They will be asked to draw their persona as well as
  • Sketch out each step of the “day in the life” of the persona showing impediments based on mind map
Sixth Post It
Step 6 (Present):

  • Time icon 30 mins
  • Each group to present their persona and reveal how impediments affect their daily routines by describing a day in their life.

Seventh Post It
Step 7 (Features):

  • Time icon 30 – 60 mins
  • Each group to write up features they believe the app should include based upon the two previous exercises (one idea per sticky)
Eighth Post It
Step 8 (Categorize):

  • Time icon 30 – 45 mins
  • Organize and group sticky notes into categories
  • Participants to individually mark their top 3 for each category
  • Top selections will define the Minimum Viable Product and less popular selections will be placed in the backlog

Continue to the Prototype section to learn more about the Design Thinking process.