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Design Thinking

The design thinking process involves a set of key research and creative thinking milestones that take you from problem definition to implementation planning. Unlike analytical thinking, design thinking includes “building up” ideas, with few, or no, limits on breadth during the ideation phase. The information below showcases design thinking phases that play a critical role in finding innovative and creative solutions.

 
Design thinking wheel Empathize, define, ideate, prototype, test, implement

Understand

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Empathize
Conduct research to develop an understanding of users
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Define
Use research to identify pain points of users

Explore

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Ideate
Generate innovative ideas through a human-centered design approach
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Prototype
Build interactive prototypes capturing ideas generated through ideation sessions

Materialize

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Test
Return to your users for testing and feedback
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Implement
Put your vision into effect


Key Goals

The key-goals of the Design Thinking eco-system are to enable:

Growth Post It
Growth

Create an environment that is open to growth & experimentation

Innovation Post It
Innovation

Make mistakes in order to achieve out of the ordinary results

Agility Post It
Agility

Look at a problem from more than one perspective to help yield richer results